Kim Jones succeeds Karl Lagerfeld at Fendi

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For more than a year and a half now, we have waited enough to know who was going to take over from Karl Lagerfeld (who died in 2019) as artistic director of Fendi’s women’s collections, the wait is over, as the Roman brand, owned by LVMH, announced on Wednesday September 9 that it was finally going to be Kim Jones, a 46-year-old British designer who has been with the group since 2011. After designing Louis Vuitton’s men’s collections for Seven years old, he took control of Dior Men in March 2018 . “Since his arrival, Kim Jones has shown that he was able to adapt to the codes and heritage of LVMH brands while revisiting them with a form of modernity and daring”, underlines Bernard Arnault in the press release announcing this appointment.

In addition to Dior Men, here is Kim Jones in charge of the women’s lines (haute couture, ready-to-wear and fur) of Fendi, while Silvia Venturini Fendi, member of the third generation of the founding family (and who formed a duo with Karl Lagerfeld for nearly thirty years), will now focus on men’s ready-to-wear and accessories.

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A culture shock

After graduating from Central Saint Martins in 2002, Kim Jones launched his own male label, steeped in street culture, the following year. In parallel with this brand (now dormant), he collaborated with brands such as Mulberry, Topman or Hugo Boss, before being appointed creative director of the English house Alfred Dunhill, in 2008.

Under his leadership, Louis Vuitton’s masculine universe took, in 2011, a sportswear inflection that his successor, the American Virgil Abloh, continues today. We owe in particular to Kim Jones for having set up remarkable collaborations with flagship labels of the streetwear universe, such as Supreme and Fragment Design. In recent seasons, the designer has imported this spirit to Dior Men, while making the most of the couture know-how of the house’s workshops. Embroidery, floral patterns, even lace, meet an urban and sporty silhouette: a formidably effective and contemporary clash of cultures.

“I extend my warmest greetings to Kim, for whom I have friendship and deep respect. I look forward to taking Fendi to the next level with him, ” Silvia Venturini Fendi said in a statement. To find out if this ambition will be met, see you in February 2021: Kim Jones’ first ready-to-wear collection for Fendi will be presented during Milan’s fall-winter 2021-2022 fashion week.

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